Thursday 26 February 2009

more photofun

I know this probably has nothing to do with chartership, but this is really cool and needs to be shared:
http://www.photofunia.com/
Photofunia is a lot like ruletheweb site so this could be an addition to Phil Bradley's suggestion in Gazette this week, only I think I like it more than ruletheweb :)

It's very straightforward, go to the website, select a image you would like and upload your picture (PS if you are not interested in your picture going public, tick the box!) and see your image be created! I would have shown a couple of examples, but I'd rather keep them private!Enjoy!

personalised bus ad

ruletheweb. co.uk

Thursday 19 February 2009

Shape the Agenda event


The Chartered Institute of Marketing publishes bi-annual papers known as Shape the Agenda papers. They set out the latest thinking on topics affecting the marketing profession, and at the launch of a new paper is accompanied by an event held at CIM. As the Institute is a chartered body, it supports marketers in their chartered CPD programme in a similar way CILIP supports librarians on their way to Chartership.

To widen my knowledge of marketing, and to stay up to date on the latest marketing topics, I attended the Shape the Agenda event covering the topic “The benefits and impacts of social marketing”. The Library assists in writing of the agenda papers, from research to proof reading, and when a publication is released the library becomes the first point of contact. Knowing that I will be contacted regarding this topic, it is in my interest to understand as much as possible so I can share my knowledge with the customers.

My experience in this role has made me realise that although I am not a marketer, many customers expect a high degree of marketing insight and knowledge from me. I am expected to know more than just how to find the information; I should also be able to understand and explain marketing to the marketers who contact me. This is one way of building specialist knowledge in the field of marketing, and it is as important to attend marketing events for my job as it is for me to attend events for library professionals.

Although a lot of marketing knowledge can be obtained by reading for example, course books in marketing and agenda papers, taking time out to mingle with marketers and take note of their questions and use of technical marketing terms gives me much better tools and greater confidence to deal with enquiries.

I am thinking of including this in the portfolio, lets see. I could enclose a session evaluation as proof of my attendance of the Shape the Agenda “Less smoke, more fire: The benefits and impacts of social marketing” event. I did not complete and return the form as I went as a member of staff rather than a member of the CIM.