Yesterday an email was sent around to our members and studying members as a "reminder" of the library services they have access to as members. It was probably the only marketing of the library that did not have other services included, or where the library was not just a "side dish". In other words: This email was about the library only!! What an honour!
It was a quite simple email, with a professional layout and examples of the type of searches we could do and it was a great success in terms of response.
The only thing I can complain about is that the email was sent out in the late afternoon, 45 mins before we close and we were aware that this email was being created, but had no clue it was being broadcasted on that day! So as one out of the two people on the telephone I must have sounded surprise in the first call referring to this email.
Done about 30-40 enquiries today!
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