Marketing of a marketing library

Am at the Internal Marketing for the Workplace Librarian and Information Professional, it's held by Terry Kendrik at CILIP. Just writing some notes (thoughts coming into my head from left right and centre while I'm listning so need to get it on paper before I go nuts!) while listning:

• the testimonials we did, what did we use them for eventually? if now, we could use them on the new website?
  
• What is the health of our library?
  

general thoughts:

• a lady at slough library wrote "www slough library" in Google's search box when she wanted to show me their library website.......if we cant use google better than the average user, then why should they come to us for help or advise? Obviously we would need to be better




• In internal newsletters, how do we promote ourselves better? Terry's answer was to be more emotional, don't just provide the facts about what we did, write how we did, who did what and what were the consequences, promote everyone in the library, not just the manager, make sure people know who is who by mentioning them as often as possible?




• Signage is part of marketing - sending people in the right direction and making them aware of things they didnt know we had

Break time, more later!